Audi ( Aounti ) is a German manufacturer of luxury automobiles . Today is a subsidiary brand of the Volkswagen Group and has assumed the role of the company's most luxurious mass production within the Group . The Audi is headquartered in Ingolstadt , Bavaria . In German the slogan "Vorsprung durch Technik" (" progress through technology " ) .
The first car Jorge (Horch) was produced in 1901 in Zwickau (Zwickau) of Saxony. In 1910 , Jorge sold the company he had founded . He then started a new company in Zwickau and continued using the brand Horch. The former partners sued him for trademark infringement and a German court determined that the Horch brand belonged to the previous business. O Jorge had to change the business name automobile production . The word "horch" translated " to hear " , Jorge introduced the Latin equivalent of his name - "audi".